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Planning

Exhibition Design for the Finnish Pavilion at the World Expo held in Shanghai 2010

This is an architectural and exhibition entry to a National competition call in 2008 for the design of a national pavilion for Finland in the World Expo 2010 at Shanghai.

Our design presented the pavilion as the bark of a Koivu (Birch) tree, rough on the exterior, smooth and sophisticated in the interior, somewhat representing the Finnish personality. It is reflected in the culture, the lifestyle and the architecture where truth, simplicity and beauty are held supreme. A self-contained world wherein self-realization and self-exploration create a new philosophy. The architecture of the Finnish pavilion represents this concept.

In the glitter and brightness of the world’s expo, the Finnish pavillion is a building turned outside in. Introverted in approach, it creates a separate and protected world in a foreign land. At a place where other pavilions are competing and clamouring for attention, the Finnish pavillion subtly attracts people who are willing and interested to delve and discover the finnish culture and traditions.