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Social Media

Go Open Go Minimal / Museums & Social Networks 2.0

Recently launched social media network “Ello” is currently receiving upto 31,000 requests by the hour. (numbers vary based on sources) Placed as an anti-facebook, anti-commercial network dedicated to users, Ello, or the phenomenon of Ello can only be seen as a rebellion towards structured commercialized social networks. It could potentially damage Facebook. Or it may just disappear as another Arab Spring. The awareness is growing that Users are fed up being a product and having their data sold to companies. Networks are no longer organic, currently I would say “synthetic” after all the algorithmical cosmetic treatments. Yet users have also remained complacent and tethered to familiarity and peer pressure. But it could be that this is the beginning of more challenges yet to come. As it has been foreseen, all the existing social networks will be challenged. We are on the edge of a paradigm shift to Social Networks 2.0., the emergence of a plethora of smaller networks and a true plurality. Should museums be worried about this?

The Data-Shaped Museum & Social Change: A Brief Insight from MuseumNext 2014

It was not quite long ago that I was sitting down and analyzing numbers from my latest museum project, its social metrics, visitor counts, google analytics and other random geeky tools I dug up or chanced upon from the Internet. And it crossed my mind, that i was merely peeking into a singular window of statistics and data, getting sunk into a data wormhole of one museum and being close to myopic in vision and judgement. Yes, I had plenty of metrics to drool on, and they would be enough for me to beat my drum in another adrenalized conference. But I had a nagging feeling that without any reference data, metrics of other museums in my neighborhood, their audience activities, and data that could be compared with, I had no right to claim that my project was successful! After all, in today’s world we are all interconnected and that includes museums too. And what about social change affected by my project? Did my data in any form displayed that? Or initiating acts of socially conscious projects that I have been working on for the last few years? How could I be sure that by merely gathering social metrics data of a museum project that I had effected some sort of new conscientious or altruistic thinking among my audience?